MATRASENGLISH, SINGAPORE — Franchising & Licensing Asia (FLAsia), Asia’s leading franchising and
licensing trade event, will return from 13–15 August 2026 at Sands Expo and Convention Centre,
Singapore. Organised by MP Singapore, and presented by the Franchising & Licensing Association (Singapore), FLAsia 2026 marks a new chapter for the long-running industry event as it enters its 21st edition under a new organiser partnership. The appointment of MP Singapore brings expanded regional reach, deeper industry engagement and a strengthened focus on business outcomes for exhibitors and visitors across Asia.
FLAsia 2026 is expected to welcome more than 7,000 trade visitors and over 250 exhibiting brands
from franchising, licensing, character IP, retail concepts and emerging business models. The event will
continue to serve as a central marketplace for brand owners, franchisors, licensors, investors and
entrepreneurs to connect, explore partnerships and identify expansion opportunities across regional
and international markets.
Building on the momentum from previous edition, the Brand Licensing Village will return in 2026. The
dedicated zone will spotlight locally developed intellectual property that has already been successfully
commercialised, offering visitors a focused platform to discover market-ready IP, connect with licensing
experts and explore collaboration opportunities across categories. The Licensing Village reinforces
FLAsia’s role in supporting IP growth and brand extension within the region’s licensing ecosystem.
On the franchising front, the Chinese Franchise Conference will make a return, reflecting continued interest from Chinese brands and investors seeking expansion opportunities across Southeast Asia and beyond. Curated in collaboration with key industry stakeholders, the conference will provide targeted insights, market perspectives and networking opportunities for Chinese franchise brands and regional partners.
FLAsia 2026 will also feature international pavilions and brand participation from key markets, with brands from Korea, Thailand and other regional economies expected to be present, further strengthening the show’s international profile. Alongside the exhibition showcase, the event will include curated business sessions, industry sharing, talent and career touchpoints, and dedicated zones highlighting innovation, IP development and brand growth, reinforcing FLAsia’s position as a leading gateway for franchising and licensing opportunities in Asia.
“Partnering with MP Singapore marks a dynamic leap forward for FLAsia. Together, we’re amplifying the event’s influence and reach, ensuring the franchising and licensing community thrives as the industry surges across Asia.” Mr Gan Shee Wen, President, Franchising & Licensing Association (Singapore). “FLAsia is a well-established platform with strong industry trust, and we are pleased to be organising the event for the first time.
By leveraging on MP’s global network, we will connect brands, partners and stakeholders in a way that will foster an environment that encourages collaboration, supports quality participation and drives tangible outcomes for both exhibitors and visitors. We are excited to grow FLAsia alongside the industry in the years ahead.” Jason Ng, Managing Director of MP Group.
Franchising & Licensing Asia has, over the years, established itself as a key business platform for brands seeking growth, market entry and partnership opportunities in Asia. With Singapore as its springboard, the event continues to attract regional and international participation, reinforcing its role as a gateway to Asian markets.
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